Bet365 is undoubtedly one of the most well-known online sports betting sites with UK punters, and indeed has created quite a following with international sports bettors. Like many of the big UK brands is has a heritage in real-world high street bookmaking, the company’s roots being a chain of family-run betting shops started by Peter Coates in 1974. Peter’s daughter, Denise, showed exceptional foresight of the Internet’s potential for sports betting when she founded Bet365 in 2000.
With famously humble beginnings in a Portakabin in Stoke-on-Trent the business grew at a staggering rate. The betting shops were sold in 2005 to concentrate solely on Internet sports betting and today the company generates an eye-watering annual turnover of more than £30 billion from the business, with nearly three quarters of that flowing from its In-Play services.
Still headquartered in Stoke, Bet365’s online sports betting is operated under both a UK Gambling Commission and Gibraltar Gambling Commission licence, endorsing its compliance with the highest standards of security and integrity for the benefit of its customers.
Welcome Bonus & Promotions
See Bet365 Betting Site for the latest promotions.
Bet365 has over 30 sports sections covering most sporting events that are happening around the globe 24/7. Bet365 also offers virtual horse racing and e-sports.
Bet365 odds are renowned as being some of the most competitive in the industry. Bet365 offer a price promise on horse and greyhound racing. As for their football betting they offer over 120 pre-match markets available on English Premier League football and other high-profile matches including Asian Lines, Cards, Corners, Goals etc.
Bet365 Stats and Form
Bet365 provides a comprehensive stats service on over 27 sports plus US Sports Stats, Australian Sports Stats, UK & Irish Horse Form, Australian Horse Form, Us Horse Form and UK & Irish Greyhound Form.
Extras & Features
Bet365 Edit Bet
See Bet365 site for details on Bet365 Edit Bet.
Bet365 Cash Out & Partial Cash Out
See Bet365 site for details on Bet365 Cash Out & Partial Cash Out.
Auto Cash Out
See Bet365 site for details on Bet365 Auto Cash Out.
Bet365 In-play Betting
See Bet365 site for details on Bet365 In-play Betting.
Bet365 Live Streaming
See Bet365 site for details on Bet365 Live Streaming.
Bet365 Live Match Alerts
See Bet365 site for details on Bet365 Live Match Alerts.
Bet365 Price Promise
See Bet365 site for details on Bet365 Price Promise.
Layout & Usability
Bet365’s sports betting service is just part of a full-service site that offers customers access to online casino, poker and bingo products with just a single account. The sports betting itself is conveniently divided into a Sports and In-Play tab too, giving you quick access to forecasting future fixtures or the adrenaline thrill of a punt on a whole host of sporting events happening right now.
Whether perusing markets in the Sports or In-Play sections you’ll find a phenomenal number of sporting sub-categories to explore, so whether your prime interest is Premiership football or you’ve a penchant for punts on Alpine skiing we think you’ll have no shortage of bets to tempt you. Bet365 is even leading the way with betting on e-Sports, which is forecast to become a growing trend.
Graphically the site is pretty functional – it’s text heavy with few graphics to break it up – however the navigation is very well thought through and we found compiling selections on the integrated Bet Slip effortlessly intuitive. We also have to say Bet365’s site works a treat on mobile too, so it’s got you easily covered if your phone is your weapon of wagering choice.
Mobile & Tablet
Bet365 offers an iOS app and an Android app but it’s just as easy to play on your Smartphone’s browser. You can watch your favourite sports live on iPhone, iPad & Android.
Bet365 offers a huge range of deposit and withdrawal options.
Bet365 offers excellent 24/7 support, 7 days a week. Bet365 uses Chat, Email, Web Message, Phone (plus phone betting) and Post.
Bet 365 comes with one helluva reputation for its online sports betting services, and we can happily report it’s undoubtedly well deserved. It may not have the prettiest site, but that’s of little consequence when the depth, quality and ease of use of its service is so attractive. This is a first class choice for serious sports betting entertainment.