Betfair debuted as an online betting exchange in 2000, the brainchild of two UK entrepreneurs, Andrew Black and Edward Wray. Allowing customers to ‘trade’ prices, rather than setting prices itself was innovative and the company soon grew to become a market leader in the business. It only entered the highly competitive online sportsbook scene in 2012, but after over a decade of building its reputation through its betting exchange it did so with considerable knowledge of what its customers would want and expertise of setting markets competitively.
The company operates under both a UK and Gibraltar gaming licence, and has expanded its operation to encompass all manner of betting products to now offer a one-stop shop for sports, poker, casino and bingo entertainment. It has also consolidated its reputation as a premier league online sportsbook following a merger with another big hitting online bookmaker, Paddy Power, in 2016 making it currently one of the largest online gambling companies in the world with a total value of over $10 billion!
Welcome Bonus & Promotions
Get Up To £100 In Free Bets
Bonus Key Qualifying Criteria: Use promo code ZBBC01. New online customers only, 18+. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. There are no wagering requirements for any winnings. Winnings can be withdrawn as cash.
Betfair has over 31 sports sections covering most sporting events that are happening around the globe 24/7. Betfair also offers virtual sports, current affairs, special bets, MMA and e-sports.
Betfair odds are renowned.
Betfair Stats and Form
Betfair provides a comprehensive stats service as well as tips and predictions using its Betfair Blog located at betting.betfair.com. Betfair Betting Tips and advice is available on the following sports: Football, Horse Racing, Cricket, Tennis, Golf, Boxing, US Sports, Formula 1, Darts, Greyounds, UFC and e-sports.
Extras & Features
Betfair Cash Out & Partial Cash Out
See Betfair site for details on Betfair Cash Out & Partial Cash Out.
Betfair In-play Betting
See Betfair site for details on Betfair In-play Betting.
Betfair Live Streaming
See Betfair site for details on Betfair Live Streaming.
See Betfair site for details on Betfair OddsBoost.
Betfair Price Rush
See Betfair site for details on Betfair Price Rush.
See Betfair site for details on Betfair #OddsOnThat.
Layout & Usability
Like many of the best online sportsbooks, the sheer volume of content offered at Betfair can make it initially look a bit daunting. However, clear navigation and search filters including ‘Quick Links’ to current In-Play events and other in demand markets make it a cinch to whittle things down to your area of interest. Clicking an offered price summons your virtual Bet Slip onto screen and managing your bets with this is very intuitive – just remember that you’ll need to have a customer account set up to place those bets! This is a supremely simple thing to do with lots of convenient payment methods available, and as we’ve come to expect from leading sites like Betfair a single account can be used to enjoy the full range of betting products on the site.
One feature of Betfair’s sportsbook service that is noteworthy and very welcome is its Price Rush service. Benefitting from its longstanding prowess in exchange betting, this allows certain selected bets to benefit from automatic boosts should better odds turn up on Betfair’s exchange service. That’s pretty cool, and to be clear it can only boost the price you placed your bet at, never reduce it. We like very much.
Mobile & Tablet
Betfair offers an iOS app and an Android app but it’s just as easy to play on your Smartphone’s browser. You can watch your favourite sports live on iPhone, iPad & Android.
Deposit Methods Include: Visa, Mastercard, Maestro, Neteller, PayPal, Paysafecard, Skrill, Bank Transfer, Cheque.
Withdrawal Methods Include: Visa, Mastercard, Maestro, Bank Transfer, Neteller, PayPal, Skrill.
Betfair offers excellent 24/7 support, 7 days a week. Betfair uses Web Message, Twitter, Phone and Post.
Betfair Sportsbook adds yet another tempting destination that UK punters would be daft not to check out. It offers a comprehensive set of future and In-Play markets covering a whole world of sports (including increasingly popular e-sports fixtures), with slick desktop and mobile access to compile your perfect bet selections. The cherry on the top is this sportsbook’s attractive Price Rush feature, which seals the deal that for top-notch punting potential you should definitely check out all the fun of the (Bet)fair.